Check API Response

  • Updated


The Demandbase IP-API returns firmographic attribute data for companies visiting your website that were identified based on IP address or a cookie. The best way to confirm this data is being returned successfully is to check the API response in your browser.

If you don't believe your tag is working correctly, reach out to


  1. Open the Chrome Developer Console:
    a. O
    pen Chrome and navigate to the page you want to test.
    b. Right-click anywhere on the page and select Inspect to open the developer console.
  2. Search for ip.json: In the developer console, select the Network tab and enter ip.json in the filter box.
  3. Reload the page:
    a. With the Network tab still open, click the reload button in the browser window to reload the page.
    Click All. If your tag is working correctly you will see the API calls listed in the Name column. 
  4. Check the firmographic attribute data:
    a. From the Network tab, click on an API response in the Name column.
    Select the Preview tab to see the firmographic attribute data being returned.

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