Audyence operates a programmatic advertising marketplace purpose-built for B2B demand generation. The platform enables marketers to buy and sell verified, high-quality leads on a cost-per-lead (CPL) basis by connecting advertisers directly with publishers.
The Demandbase–Audyence integration enables mutual customers to activate target accounts and buying groups identified in Demandbase within Audyence. By sending prioritized accounts from Demandbase to Audyence, teams can enrich those accounts with relevant contacts, identify key buying committee members, and launch targeted outreach and engagement campaigns.
Important: You can only push Account lists to Audyence.
See the following:
Key Benefits
With the Demandbase-Audyence integration, you can:
- Activate target accounts identified in Demandbase within Audyence.
- Deliver qualified accounts automatically through Demandbase Orchestration workflows.
- Identify and engage relevant buyers and buying groups within target accounts.
- Enhance targeting by combining Demandbase account intelligence with Audyence contact and buying committee data.
- Streamline account-based prospecting and campaign execution across Demandbase and Audyence.
Prerequisites
- You must have a license for Audyence.
- Retrieve your Bearer Token from Audyence.
- You must have Admin privileges or be assigned to a permission set that provides access to Orchestration to set up Automations.
Steps
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > Audyence.
- Enter the Bearer Token from your Audyence account. Contact your Audyence Account Team for more information.
- Click Save.