The Velocity page in Analytics provides detailed information about the Velocity metric for each Journey Stage. Velocity represents the average number of days accounts spent in a stage before moving to a more advanced stage during the selected date range.
To access the page, go to Analytics > Velocity from the left navigation bar. After you select an account list, you can use the date range selector and quick filters at the top of the page to update the data shown.
Tip: You can also access the page by clicking a stage under the Velocity metric on the Journeys page.
Journey Stage Velocity
The Journey Stage Velocity section shows the average time accounts spent in a stage before moving forward during the selected date range.
For each account, Demandbase calculates time in stage as the number of days between the account's most recent entry into the stage and its most recent exit from the stage.
Tip: Use longer date ranges to view more representative trends. Monthly views typically provide more meaningful insights than weekly views.
Journey Heatmap
The Journey Heatmap allows you to view Velocity data at a glance. The average number of days accounts spent in a selected stage before moving to a forward stage is shown in the heatmap in boxes. Darker boxes represent more days. The data shown in the heatmap updates when you make selections in the Journey Stage Velocity section. For more information about heatmaps, see Understanding Heatmaps.
You can select one of the following Preset options from the drop-down list for easy filtering:
- Owner/Industry
- Owner/Type
- Owner/State
To use other account fields, click Custom and select them from the Rows and Columns drop-down list.
Journey Table
The Journey Table includes the Accounts and Stage Transitions tabs. The data shown in the table updates when you make selections in the Journey Stage Velocity section and Journey Heatmap.
The Accounts table shows account information and the Stage Transitions table shows data for each time that an account moved to a different stage.
Tips:
- To add, remove, or reorder the columns in the table, click Edit Columns.
- To export the list in CSV format, click Export.