The Velocity page in the Analytics section lets you see more details about the Velocity measured for each of your defined Journey Stages. The Velocity for a Journey Stage represents the average number of days accounts spent in the stage before moving to a forward stage during the selected date range.
To access the Velocity page, from the left navigation bar, go to Analytics > Velocity. After you select an account list, you can use the date range selector and quick filters at the top of the page to update the data shown.
Tip: You can also access the page by clicking a stage under the Velocity metric on the Journeys page.
Journey Stage Velocity
The Journey Stage Velocity section shows the average number of days accounts spent in a particular stage before moving forward to the next stage during the selected date range. Demandbase calculates the amount of time that a unique account spent in a stage by tallying the number of days between the most recent transition into that stage and the latest transition out of that stage.
Tip: Select longer date ranges to see a more representative view of the data. We recommend looking at data over months instead of weeks.
The Journey Heatmap allows you to view Velocity data at a glance. The average number of days accounts spent in a selected stage before moving to a forward stage is shown in the heatmap in boxes. Darker boxes represent more days. The data shown in the heatmap updates when you make selections in the Journey Stage Velocity section.
To change the Row and Column account fields, select one of the following preset options from the drop-down list.
To use other account fields, click Custom and select them from the Rows and Columns drop-down list.
Tip: For a deeper dive into the insights you can gain from heatmaps, see the Understanding Heatmaps article.
The Journey Table includes the Accounts and Stage Transitions tabs. The data shown in the table updates when you make selections in the Journey Stage Velocity section and Journey Heatmap.
The Accounts tab table includes the following columns by default:
- Account Name
- Billing State/Province
- Number or Persons
- Engaged People
- Days in Journey Stage
The Stage Transitions tab table displays data for each time that an account moved to a different stage. The table includes the following columns by default:
- Account Name
- Stage Name
- Entered Stage At
- Previous Stage Name
- Days in Previous Stage
- To add, remove, or reorder the columns in the table, click Edit Columns.
- To export the list in CSV format, click Export.