The Velocity page in Analytics shows the average number of days accounts spent in each Journey Stage before moving to a more advanced stage during the selected date range.
Demandbase calculates the time spent in a stage as the number of days between an account's most recent entry into the stage and its most recent exit from the stage.
Access the Journey Velocity Page
- From the left navigation bar, go to Analytics > Velocity.
- Select an account list.
- Use the date range selector and quick filters to refine the data shown.
Tip: You can also access the Velocity page by clicking a stage under Velocity on the Journeys page.
View Journey Stage Velocity
The Journey Stage Velocity chart shows the average number of days accounts spent in each Journey Stage before moving forward during the selected date range.
Tip: Use longer date ranges to identify more representative trends. Monthly views typically provide more meaningful insights than weekly views.
Analyze Velocity with the Journey Heatmap
The Journey Heatmap shows Velocity data grouped by account fields. Darker cells indicate more days spent in a Journey Stage. See Understanding Heatmaps.
The heatmap updates based on your selections in the Journey Stage Velocity chart.
To customize the heatmap, select one of the following options:
-
Preset: Select a predefined combination of account fields:
- Owner/Industry
- Owner/Type
- Owner/State
- Custom: Select account fields from the Rows and Columns drop-down lists.
View Account Details in the Journey Table
The Journey Table shows account details and stage transitions based on your selections in the Journey Stage Velocity chart and Journey Heatmap.
The table includes the following tabs:
- Accounts: Shows details about the accounts included in the selected Velocity data.
- Stage Transitions: Shows details about each time an account moved to a different Journey Stage.
You can take the following actions:
- Customize columns: Click Edit Columns to add, remove, or reorder columns.
- Export data: Click Export to download the table data as a CSV file.