Integrate Google Ads with Demandbase

The Google Ads integration lets you add Google Ads as a destination for your Audiences. After you configure the integration, you can create person-based Audiences for use with Gmail, Google Search, YouTube, and the Google Display Network.

Prerequisites

• You must map the LiveRamp CMU account to your Google Ads account. See LiveRamp’s article Distribute Data to Google Customer Match.
  Important: You do not need an agreement or account/login with LiveRamp. 
• In Demandbase, you must have Edit permission for Settings > Integrated Systems > Integrations.

Configure the Google Ads Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select Google.

3. Enter the following:

   Field	Description
   Connection Name	Name of the integration. Use the name to distinguish between multiple Google Ads integrations in Demandbase. Important: Do not use spaces. For example, enter Connection_name.
   Google Account ID	Google Ads MCC or CID without hyphens.

4. (Optional) To enable Google 3rd party campaign reporting in Demandbase, turn on Sync for Campaign Reporting.
5. Click Save.

Outcome of the Google Ads Integration

After you save the integration, you can add Google as a destination for your Audiences.