Integrate Microsoft Bing with Demandbase

The Microsoft Bing integration allows you to add Microsoft Advertising (formerly Bing Ads) as a destination for your Audiences. After you set up the integration, you can create person-based Audiences to use with Microsoft Advertising.

Prerequisites

• You must have a Microsoft Advertising account with admin or authorization permissions. 
• In Demandbase Permissions, you must have Edit rights for Settings > Integrated Systems > Integrations.

Steps

1. From the left navigation bar, go to Settings > Demandbase-Wide Settings > Integration.
2. Click New Integration and select Microsoft Bing.
3. Click Login with Bing.
   
4. Enter your Microsoft Advertising account credentials.
5. Enter the following:
   • Connection name: Name for the integration. In Demandbase, you can use the name to distinguish between multiple integrations with Facebook.
     Important: Don’t use spaces. For example, enter Connection_name.
   • Customer ID: Numeric Customer ID. 
     Tip: Customer ID is the sequence of numbers that appears after the “cid” parameter in the URL you use to access your account.
   • Microsoft Account Email: Email address used to log in to the Microsoft Advertising account.
     
6. Click Save.

Outcome

Add Microsoft Bing as a Destination for your Audiences.