Integrate Microsoft Bing with Demandbase

  • Updated


The Microsoft Bing integration allows you to add Microsoft Advertising (formerly Bing Ads) as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Microsoft Advertising.


You must have Admin privileges in Demandbase.

Microsoft Advertising account with admin or authorization permissions. To check if your account has sufficient permissions, contact your Microsoft account representative. 

To use people-based Audiences, you must have Demandbase integrated with a CRM or a Marketing Automation System.


  1. From the left navigation bar, go to Settings_N.png Settings > Integrated Systems > Integration.
  2. Click Create Data Source and select Microsoft Bing.
  3. Click Login with Bing.
  4. In the Microsoft sign in window, enter the credentials for your Microsoft Advertising account.
  5. Enter the following:
    • Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
      Important: Enter a Connection name with no spaces. For example, enter Connection_name.
    • Customer ID: Enter your numeric Customer ID.
      Tip: Your Customer ID appears as the string of numbers after the “cid” tag in the URL you use to access your account.
    • Microsoft Account Email: Enter the email address you use to log into Microsoft Advertising.Bing_Custom_Audiences_N.png
  6. Click Save.


You can now add Microsoft Bing as a Destination for your Audiences.

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