Context
The Microsoft Bing integration allows you to add Microsoft Advertising (formerly Bing Ads) as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Microsoft Advertising.
Prerequisites/Preparation
You must have Admin privileges in Demandbase.
Microsoft Advertising account with admin or authorization permissions. To check if your account has sufficient permissions, contact your Microsoft account representative.
Steps
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From the left navigation bar, go to
Settings > Integrated Systems > Integration.
- Click Create Data Source and select Microsoft Bing.
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Click Login with Bing.
- In the Microsoft sign in window, enter the credentials for your Microsoft Advertising account.
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Enter the following:
- Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
Important: Enter a Connection name with no spaces. For example, enter Connection_name. - Customer ID: Enter your numeric Customer ID.
Tip: Your Customer ID appears as the string of numbers after the “cid” tag in the URL you use to access your account. - Microsoft Account Email: Enter the email address you use to log into Microsoft Advertising.
- Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
- Click Save.
Outcome
You can now add Microsoft Bing as a Destination for your Audiences.