Include or Exclude Web Pages in Campaign Reporting

When analyzing website engagement, you can refine campaign reporting by including or excluding activity from specific pages on your site. For example, you might exclude visits to your careers page or focus only on product pages.

Page filters help you analyze campaign performance for specific domains or sections of your website. You define filters using part or all of a URL string (for example, a product name or domain) that appears in the pages you want to include or exclude.

Example

Suppose you work at Acme Corporation and run a campaign for the Bells product. If all relevant pages contain bell in the URL, you can create an inclusion filter using:

Contains: bell

Prerequisites

You must have access to Demandbase Advertising. 

Create an Inclusion or Exclusion Filter

1. From the left navigation bar, go to Advertising > Campaigns.
2. Click top right More.
3. Toggle on Inclusion Pages or Exclusion Pages.
   
4. Select a filter operator:
   • Contains
   • Begins With
   • Ends With
5. Enter a partial or full URL that you want to include or exclude.
6. (Optional) To add conditions, click + Add more.
7. (Optional) To delete conditions, hover over the condition, and click the trash icon.
8. (Optional) To save the filter:
   Tip: Saved filters appear in the Saved filters dropdown on the dashboard.
   • Click Save filter.
   • Enter a name for the filter.
   • Click Save & Apply.
9. Click Apply Filter.

Remove a Filter

1. From the left navigation bar, go to Advertising > Campaigns.
2. Click top right More.
3. Hover over the number by Inclusion/Exclusion.
4. Click Clear.
   
5. Click Apply Filter.
   The filter is removed from the dashboard. Saved filters remain available in the Saved filters drop-down.

Outcome

After applying a filter, the Campaigns dashboard reports account activity only for pages whose URLs match the filter criteria. A number appears next to More indicating that filters are applied.