Include or Exclude Web Pages in Campaign Reporting

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Chances are that at some point you might want to limit ad campaign reporting data to reflect activity on only some pages of your website, especially if you’re trying to gauge the level of engagement with pages that highlight particular product lines of your company. For example, the Demandbase tag could be deployed to your company’s job opening web page—you might want to exclude this page from reported campaign metrics.

The inclusion/exclusion page filters allow you to focus on campaign insights from particular domains or sections of your website. You enter a string of the URL or group of URLs, such as a descriptor or top-level domain used in all the URLs that you want to either exclude or include in the campaign data reported to you.

Important: If you use an inclusion filter, the data reported on the Advertising dashboard includes only the metrics from web pages that have URL strings matching your filter criteria. 

A common use case for applying the inclusion filter is actually a means to exclude data from pages of no concern to your campaign analysis. Let’s say you’re an employee of Acme Corporation, which has five business units with different product lines. You manage an ad campaign for the business unit that sells bells. The other four business units sell whistles, alarms, and other things that aren’t bells. All of the Acme Corporation web pages that have bell in the URL are relevant to your campaign analysis. By setting the inclusion filter to Contains bell, you have a filter that excludes data from other pages of the company.

You can save any of your filter configurations for reuse later.


You must have access to the Advertising Cloud. 


1. From the left navigation bar, go to Advertising_icon_bullseye_BEST_FOR_DOCS_Sep_2022.png Advertising and click More in the upper right corner of the  Advertising dashboard.

2. Click the Inclusion Pages or Exclusion Pages toggle.


3. Click the first drop-down list to select the operator that applies to the position of the URL string in your filter: Contains, Begins With, or Ends With

4. Enter part or all of the URL string or strings that you want to include or exclude from campaign reporting in the second field.

5. Optional: To use more than one parameter in the filter, click + Add more.

6. Optional: To save the filter that you've defined:

a. Click Save filter in the lower left corner of the More Filters window. (Save filter is enabled after you’ve chosen at least one operator and one URL string for it.)
b. Enter a name for the filter.
c. Click Save & Apply.

7. If you didn't save the filter, click Apply Filter in the More Filters window.


After you apply the filter, the Campaigns dashboard of the Advertising Cloud only reports on account activity on the web pages with URLs that match the filter criteria. When a filter is applied to the dashboard, a number appears in the More button.

If you saved the filter, the name of it appears in the Saved filters drop-down list on top of the Campaigns dashboard. The filter remains in the drop-down list for easy access so that you or your colleagues don’t need to redo the steps of creating the filter.


Next Steps

To turn off saved filters that are applied to the Campaigns dashboard:

1. Click More in the top right corner.

2. Hover over the number by the Inclusion/Exclusion line until the number changes to the word Clear.



3. Click Clear.

4. Click Apply Filter.

The filter is disabled. But if you saved the filter, it remains in the Saved filters drop-down menu. You can delete the filter altogether by hovering over the filter name in the drop-down menu and clicking the garbage_trash_can_icon.png garbage can icon.

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