Add HubSpot Destinations for Audiences

When you add HubSpot as the Destination for an Audience with Orchestration, you can select one of the following actions to define how you want the new Audience to be created and used in HubSpot:

• Create New: Creates a new Audience in HubSpot.
• Use Existing: Overwrite an Audience in HubSpot. This removes all people currently in the Audience and replaces them with people that meet the Audience’s selector criteria.

Tips: 

• You can only add HubSpot as a Destination for Person member type Audiences.
• To update destinations for an Audience, you must first deactivate the Audience from the Scheduler tab. After saving your changes, reactivate the Audience to resume syncing.

Prerequisites

• You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
• Demandbase HubSpot Integration.

Create New

1. From the left navigation bar, go to Orchestration > Audiences.
2. Create a new or select an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click HubSpot.
5. In the Create HubSpot Destination window, select Create New.
6.  In the Static List Name field, enter the Audience name.
7. Click Create. 

Use Existing

1. From the left navigation bar, go to Orchestration > Audiences.
2. Create a new or select an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click HubSpot.
5. In the Create HubSpot Destination window, select Use Existing.
6. From the Static List drop-down, select the Audience you want to overwrite in HubSpot.
7. Click Create.

Next Steps

Click the Scheduler tab to schedule and activate the Audience to start syncing the people that meet the selector criteria to HubSpot. The first sync takes between 24 and 48 hours to complete and subsequent syncs run nightly. 

After the first sync finishes, the Destinations tab shows a dashboard with information about the Audience's status and metrics.

Tip: You can remove Destinations for Inactive Audiences. To remove a Destination, click the trash icon.

The dashboard shows the following:

• Status: The Audience’s current status. Statuses include:
  • Active: The Audience is active and successfully synced during the last attempt.
  • Pending: The Audience is active and is currently syncing for the first time.
  • Scheduled: The Audience is active and scheduled to sync.
  • Inactive: The Audience has never been activated or has been deactivated.
• Last Sync: The number of people that were added or removed from the Static List in HubSpot during the last sync. Demandbase skips and does not add people to the Static List if they do not exist in HubSpot.
• People in List: The number of people on the Static List selected for the Audience in HubSpot.
• HubSpot List Over Time: The number of people that met the selector criteria and have been added or removed from the Static List in HubSpot over the last 30 days. Click the right arrow icon to show this section.