As explained in Add UTM Parameters to Landing Page URLs, include UTM parameters in the landing page URLs for your campaign ads.
Demandbase recommends including the following three UTM parameters in your Demandbase Advertising campaign landing page URLs:
UTM_SOURCE Parameter
UTM_SOURCE identifies the traffic source for your landing page. Use the vendor name, such as demandbase, or another value that helps identify the source.
UTM_MEDIUM Parameter
UTM_MEDIUM identifies the specific marketing element that the user clicked, such as a display ad, email, social media post, or cost-per-click ad. For Demandbase campaign ads, use a value that identifies the banner ad placement or size, such as display.
UTM_CAMPAIGN Parameter
UTM_CAMPAIGN identifies the overall campaign associated with the ad that uses the landing page URL. Use a short campaign description, such as ProductA_Launch.
Example UTM Parameter in Landing Page URL
The following example shows a Demandbase Advertising campaign landing page URL that includes all three recommended UTM parameters:
https://www.acme.com/product_page/?utm_source=demandbase&utm_medium=display&utm_campaign=ProductA_LaunchTip: For more information about creating a URL with UTM parameters, see Google's article URL builders.