The VWO Experience Optimization Platform is an all-in-one solution designed to improve key business metrics by helping you discover insights, test ideas, and increase engagement across the entire customer journey. It enables a repeatable, data-driven approach to analyzing visitor data, understanding user behavior, and testing strategies to improve website conversion.
With the Demandbase-VWO integration, you can:
- Personalize website experiences using Demandbase account data.
- Segment visitors based on account attributes for more targeted experiments.
- Deliver account-based messaging and content to key Audiences.
- Optimize conversion rates with data-driven tests tailored to specific accounts.
Prerequisites
- You must have a license for VWO.
- You must have a license for Demandbase Personalization.
- You must have Admin permissions in Demandbase.
Steps
- Use Demandbase Account Connector to set up the VWO integration. See Set Up Demandbase to Send Data to an Integration: Account Connector.
- Follow the VWO documentation to complete setup. If you encounter issues, contact your VWO CSM.