The data available through Data Stream depends on the Collection your organization has purchased.
Each Collection provides access to a curated set of datasets tailored to specific business needs, such as modeling, activation, or data visualization. These datasets may include account-level information, behavioral signals, predictive scores, intent data, campaign metrics, and more.
Data Stream Collection Tiers
Collection 1: All Datasets
Access to all available datasets.
Primary Use Case: Modeling
Enable teams to develop custom scoring models, territory plans, and churn or pipeline predictions using account, engagement, and intent data.
- Ingest historical account and opportunity data to train churn and pipeline prediction models.
- Combine CRM, engagement, and intent signals to map and model buyer journeys.
- Enrich datasets with firmographic and predictive scoring attributes for deeper insights.
Collection 2: Intent and Scores Datasets
Access to intent signals and predictive scoring datasets.
Primary Use Case: Activation
Improves signal-based, cross-channel execution by equipping your GTM teams with actionable account data, intent insights, and predictive scores.
- Accelerate timely outreach by pushing intent signals to your systems of record.
- Use predictive scores to prioritize high-potential accounts and nurture others.
- Sync insights with your CRM, MAS, and other tools to coordinate outreach.
Collection 3: Non-Intent Datasets
Access to account firmographics and site visit datasets.
Primary Use Case: Visualization
Deliver executive and practitioner insights by integrating Demandbase data into business intelligence tools to create unified dashboards across campaigns, accounts, and buyer journeys.
- Visualize engagement, campaign, and intent data in BI platforms like Tableau or Power BI.
- Combine with CRM or MAS data for a comprehensive view of account activity.
- Track key performance indicators such as impressions, CTR, and page views by account.
Dataset Availability by Collection
See External DB1 Data Stream Specification with Collections for the list of Datasets and Collections.