The data available through Data Stream depends on the Collection your organization has purchased.
Each Collection provides access to a curated set of datasets tailored to specific business needs, such as modeling, activation, or data visualization. These datasets may include account-level information, behavioral signals, predictive scores, intent data, campaign metrics, and more.
See External DB1 Data Stream Specification with Collections for the list of Datasets and Collections.
Collection 1: All Datasets
Access to all available datasets.
Primary Use Case: Modeling
Enable teams to develop custom scoring models, territory plans, and churn or pipeline predictions using account, engagement, and intent data.
- Ingest historical account and opportunity data to train churn and pipeline prediction models.
- Combine CRM, engagement, and intent signals to map and model buyer journeys.
- Enrich datasets with firmographic and predictive scoring attributes for deeper insights.
Collection 2: Intent and Scores Datasets
Access to intent signals and predictive scoring datasets.
Primary Use Case: Activation
Improves signal-based, cross-channel execution by equipping your GTM teams with actionable account data, intent insights, and predictive scores.
- Accelerate timely outreach by pushing intent signals to your systems of record.
- Use predictive scores to prioritize high-potential accounts and nurture others.
- Sync insights with your CRM, MAS, and other tools to coordinate outreach.
Collection 3: Non-Intent Datasets
Access to account firmographics and site visit datasets.
Primary Use Case: Visualization
Deliver executive and practitioner insights by integrating Demandbase data into business intelligence tools to create unified dashboards across campaigns, accounts, and buyer journeys.
- Visualize engagement, campaign, and intent data in BI platforms like Tableau or Power BI.
- Combine with CRM or MAS data for a comprehensive view of account activity.
- Track key performance indicators such as impressions, CTR, and page views by account.