Demandbase Intent for Salesforce Data Cloud

Demandbase Intent in Salesforce Data Cloud shows anonymous buying signals from your target accounts, helping you identify interest in your products and solutions. You can leverage Demandbase intent data in Data Cloud to build and activate personalized segments.

Important: 

• Demandbase Intent is available in 133 languages, enabling global reach and segmentation.
• Intent data is updated weekly, with new data delivered each Sunday. It is ready for use by the start of the business day on Monday.

Benefits of Demandbase Intent

• Reveal Buyer Intent: Gain insights into the keywords your target accounts are researching.
• Personalized Segmentation: Build and activate audience segments based on intent data using rich attributes such as intent strength, number of people researching, and trending score.
• ICP Validation & Expansion: Identify accounts that align with your Ideal Customer Profile and uncover expansion opportunities.
• Early Churn Signals: Detect accounts that may be at risk based on changes in behavior.
• Competitive Benchmarking: Understand what products or vendors are being considered.

How It Works

1. Data Collection: Demandbase gathers intent data from proprietary data sources.
2. Native Integration: Demandbase Intent integrates directly into Salesforce Data Cloud and the Buyer Intent Data Model Object (DMO), eliminating the need for data mapping.
3. Segmentation: Use attributes such as geography, revenue, and intent strength to build focused segments. See Reference: Data Available with Demandbase Intent for Salesforce Prospecting Center.

Prerequisites

• You must have Admin privileges within your Salesforce environment. 
• You must have a license for Salesforce Data Cloud. 
• You must have a license for Demandbase Intent for Salesforce Data Cloud. Contact salesforce_demandbase@demandbase.com.

Steps

1. Get the Demandbase SFTP information from your Demandbase account team.
2. Go to Salesforce Data Cloud and set up the Demandbase connector. 
   1. Set Up a Demandbase Connection.
   2. Create a Demandbase Data Stream by Using a Data Kit.
      or
   3. Create a Demandbase Data Stream Manually.
3. In Salesforce Data Cloud, build audience segments with the Buyer Intent object, powered by Demandbase intent data. See Salesforce’s article Segment Your Data with Attributes.