The Demandbase Developer Portal provides developers and technology partners with tools and resources to integrate Demandbase intelligence into applications, automate workflows, and build integrations with Demandbase One.
Explore Demandbase APIs, Model Context Protocol (MCP), IP-API, Partner Tag, Python SDK, and Data Stream to access Demandbase data and extend its capabilities.
Important: Technology partners can submit integrations for Demandbase certification. Certified integrations can be listed Demandbase Marketplace, where customers can discover and adopt them.
Demandbase APIs
Demandbase APIs let you integrate account intelligence, engagement data, and other Demandbase capabilities into your applications and workflows.
For available APIs, authentication requirements, endpoint references, and request examples, see Demandbase API Overview.
Demandbase MCP (Model Context Protocol)
Demandbase MCP connects AI assistants to Demandbase data and B2B intelligence through natural language.
Use Demandbase MCP with supported AI clients, including ChatGPT, Claude, and VS Code, to retrieve insights about accounts, people, engagement, intent, and other go-to-market signals.
You can also take the Demandbase Academy course Setting Up and Using Demandbase MCP.
MCP Use Cases
Sales
- Account intelligence brief: Generate a live account summary before every call.
- Weekly target list: Prioritize the right accounts for outreach each week.
- Stalled pipeline deals: Identify deals that are losing momentum before they impact the forecast.
Marketing
- High-qualification accounts: Rank best-fit accounts using Qualification Scores and Engagement Points.
- Sales-ready accounts: Surface accounts that are ready to be handed off to the sales team.
- Event invite list: Build invite lists using the right contacts at target accounts.
RevOps
- Pipeline audit: Flag at-risk deals across the pipeline.
- Untouched high-value accounts: Identify high-fit accounts with no recent sales activity.
- Rep territory summary: Generate a complete territory view for any rep in seconds.
Demandbase IP-API
The Demandbase IP-API identifies companies visiting your website based on their IP addresses.
Use the IP-API to access company attributes, personalize website experiences, and enrich visitor analytics with firmographic data.
See Demandbase IP-API v3 Overview.
Demandbase Partner Tag
The Demandbase Partner Tag enables supported partner integrations to collect website activity data for use with Demandbase.
Use the Partner Tag to support website visitor identification and engagement tracking.
See Demandbase Partner Tag Overview.
Demandbase Python SDK
The Demandbase Python SDK provides a Python-based interface for working with Demandbase APIs.
Use the SDK to integrate Demandbase data into Python applications, automate API requests, and develop custom workflows.
See Demandbase Python SDK Overview.
Demandbase Data Stream
Demandbase Data Stream provides access to Demandbase data for integration with external systems and analytics platforms.
Use Data Stream to incorporate Demandbase intelligence into your data workflows, support custom reporting, and analyze data alongside information from other sources.