Understanding Journey History Rebuild

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After making significant changes to your Journey Stage definitions, you can request a journey history rebuild to retroactively update Journey Stage data for your accounts. The rebuild process deletes the existing data and regenerates it based on your updated Journey Stage definitions. This allows you to more accurately track how your accounts progress through the newly defined stages.

Because a journey history rebuild is irreversible and data-intensive, you must contact Demandbase Support to perform the process on your behalf.

Important Considerations

Before contacting Demandbase Support, keep the following in mind:

  • A journey history rebuild should only be performed after a complete funnel overhaul or significant changes to your stage definitions.
  • The process permanently deletes all historical Journey Stage data for your accounts. This action cannot be undone.
  • The rebuild provides more accurate data for fields with historical timestamps (for example, activity fields with specific dates).
  • The rebuild cannot recreate historical data for fields without date values, such as Salesforce fields and Pipeline Predict Scores.
    • If your Journey Stage definitions include these types of fields, historical data related to them are no longer accurate after the rebuild.
    • For example, if a Journey Stage uses the Is Customer Salesforce field, any historical record of when an account became a customer are no longer available after the rebuild.

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