You can create account lists for advertising using various methods such as:
- Use Demandbase data such as, Journey Stages, predictive scores, firmographic, and/or technographic data.
- Sync data from your CRM or Marketing Automation System.
- Upload CSV files.
Demandbase analyzes engagement to identify accounts likely to be in-market for your solutions. It also helps uncover key decision-makers and stakeholders within those accounts.
Use selectors to build account lists for ad campaigns. Selectors help you identify accounts with strong buying signals across any Journey Stage, from unaware target accounts for top-of-funnel strategies, to existing customers showing expansion potential.
Examples
See Create and Access Accounts Lists for step-by-step instructions on creating and managing lists.
Tip: Account lists for advertising can also support sales, field marketing, and marketing automation teams to coordinate campaigns across channels.
Enter a New Market
When entering a new industry, region, or launching a new product, target accounts show strong buying signals.
- Qualification Score > 85
- Pipeline Predict > 85
- Pre-Marketing Qualified Account (MQA) Journey Stages
Accelerate Pipeline
Support sales by targeting high-intent or late-stage accounts to open or advance opportunities.
- Industry
- Pipeline Predict > 85
- Opportunity Stage
- Engagement Points
- Post-Marketing Qualified Account (MQA) Journey Stage
Up-Sell Current Customers
Target existing customers who show signals for expansion opportunities to grow revenue and lifetime value.
- Account Type = Customer
- Products Owned = Not Product B
- Website Visits = Product B Product Page
- Keyword Set = Product B with High Intent Strength
- Customer Health = Good
- Renewal Date = In the Future After 6 months