Demandbase provides standard intent selectors to help you identify and filter accounts based on their intent signals. Use intent selectors to find accounts researching specific keywords or keyword sets, identify increasing interest, and target accounts showing buying intent.
Intent Selector Types
Demandbase Keyword Intent
Accounts that have an interest in a keyword or keyword set.
Demandbase Geo Keyword Intent
Accounts that have an interest in a keyword or keyword set within a geolocation. See Set Up and Use Intent by Geolocation.
Tip: Add constraints to filter intent activity by location.
Trending Intent
Accounts that have an increasing interest in a keyword or keyword set, indicating that the accounts may be moving into a purchase cycle.
Intent Surge
Accounts that have intent signals from third-party intent providers. See Intent Integrations.
Add Intent Selectors
- In the selector module, go to the Advanced tab.
- Select the Intent selector you want to use.
- (Optional) Add constraints to further refine the qualifying intent activity.
- Click Save.