Demandbase provides three intent filters for you to use out-of-the-box. They narrow down account, opportunity, and people lists according to the activity of the accounts they're associated with. Their activity shows their intent. (See Concept: Intent.) These filters are great for quick access to accounts that show intent.
Access these filters at Database > Account Lists, Person Lists, or Opportunity Lists on the left navigation bar and create a new list. Select the Advanced tab, where you can search for each of the filters and drag it to the Selector workspace.
- Demandbase Keyword Intent: Narrows down a list to the accounts that show an interest in a keyword or keyword set. It filters for baseline intent, showing what an account cares about. You can group them into High, Medium, or Low. We update the list weekly.
- Trending Intent: Narrows down a list to the accounts that show an increasing interest in a keyword or keyword set, indicating that the accounts may be moving into a purchase cycle. We update the list daily.
- Intent Surge: Narrows down a list to the accounts that show a recent, strong increase in interest in a Bombora or imported topic (for example, from G2 or TechTarget). For Bombora, we update the list weekly. For CSV import data, you update the list by re-importing it.
Enter your criteria for the Demandbase Keyword Intent, Trending Intent, or Intent Surge.
For criteria that you don't want to use, hover over it and click the trash can to remove it.
To return criteria that you removed, click Add constraint and select one of the criteria for that filter.
See the resulting list on the List tab for the type of list you filtered or search for it in Database > Account Lists, Person Lists, or Opportunity Lists.
For a complete example, See Create an Account List Based on a Keyword Set.