How does Demandbase decide which Stage an account should be in?
When accounts are updated, uploaded, or imported, Demandbase evaluates them against Journey Selector criteria from the bottom up. Starting with the last Journey Stage, it checks if the account meets the criteria. If not, it moves upward through the stages until a match is found.
For example, with standard Journey Stages, Demandbase first checks if the account qualifies as a Customer, then Opportunity, and so on. If no match is found, the account is placed in the All Other bucket.
What is MQA?
MQA (Marketing Qualified Accounts) are highly engaged accounts that should be prioritized and passed to the sales team. Accounts in the MQA stage represent the most engaged and valuable opportunities, requiring immediate attention.
How does Demandbase define the All Other Accounts Stage?
If the account doesn't qualify for Stages 2 through 7, it will be pushed to the All Other Stage.
Why can't I change the Selector criteria for the All Other Stage?
All accounts that don't meet the Selector criteria for any of the other Journey Stages land in the All Other Stage. If we allowed you to edit the Selector criteria, your restrictions could potentially prevent accounts that don't fit into other Stages from landing in All Other.
Why should a Demandbase Admin hide some Stages from appearing in the Journeys view of Analytics?
A Demandbase Admin can "hide” selected Journey Stages from display in the Analytics view of Journeys. The reason to do this is to reduce clutter on the page for easier analysis. Most people don’t need account data for every single Stage on the Analytics page. For example, it's reasonable to hide a Stage like Recycled or any other Stage where users aren’t tracking Journey progression.
If any Journey Stages are hidden from display in Analytics, is there a way to make them appear on the page?
Yes. When you are on the Journeys page of Analytics, change the Hidden Stages field on the top right from Hide to Show.
Can accounts go from All Other Stage to the Aware Stage if they have a Qualification Score of 30?
Accounts can skip stages depending on how the Selector logic is set up. For example, if the Aware Stage has logic to include any accounts with a Qualification Score greater than or equal to 30, that account would qualify for that Stage first.
Do accounts always progress through the Journey Stages funnel in a linear path?
No, accounts can skip Stages or even go backwards. For example, an account might initially show interest in your product, then become disengaged, and later exhibit their interest by jumping to a Stage that's more than one level away from the Stage they originally reached (or put in the Recycled Stage).
Can there be different Journey Stages set up for different lists?
No, Journey Stages are platform-wide, so all Journey Stage logic will be applied to every account and account list.
If you want to use additional stages to support multiple business units, consider the Multiple Journey add-on. Reach out to your CSM for more information.
Can I use Demandbase Analytics to gain insights to how my Journey Stages are performing?
Yes, you can view data about most of your Journey Stages. See Understanding the Journey Summary.