Integrate and Re-Authenticate LinkedIn Ads with Demandbase

The LinkedIn Ads integration allows you to add LinkedIn Ads as a destination for your Audiences. After setting up the integration, you can create person-based Audiences to use with LinkedIn Ads.

Prerequisites

• The Demandbase-LinkedIn integration user must be an Admin with Write permissions in LinkedIn Campaign Manager. See LinkedIn's article User roles and permissions in Campaign Manager.
• In Demandbase Permissions, you must have Edit rights for Settings > Integrated Systems > Integrations.

Integrate with LinkedIn

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select LinkedIn.
3. (Optional) To enable LinkedIn 3rd party campaign reporting in Demandbase, toggle on Automatically sync for LinkedIn campaign reporting in Demandbase. See Understanding 3rd Party Campaigns.
   Tip: You can’t adjust the Automatically sync for orchestrating Audiences toggle.
4. Click Login with LinkedIn.
   
5. Enter your LinkedIn credentials and click Sign in.
   
6. In the required permissions message, click Allow.
7. Select a LinkedIn Ad Account and click Create.
   Tip:  LinkedIn Ad accounts you don’t have sufficient permissions for appear as non-selectable options.
   

Re-authenticate LinkedIn

The access token for the LinkedIn Ads integration is valid for one year. See Understanding LinkedIn Ads Access Tokens.

To re-authenticate LinkedIn, you must delete and then re-integrate with the LinkedIn Ad account. The Audiences in the LinkedIn Ad account continue to be available after you re-authenticate.

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click LinkedIn.
3. Hover over LinkedIn and click the settings icon > edit name/reauthenticate.
4. Click Delete.
5. Follow the steps in Integrate with LinkedIn.

Outcome

Add LinkedIn as a Destination for your Audiences.