Integrate and Re-Authenticate LinkedIn Ads with Demandbase

The LinkedIn Ads integration allows you to add LinkedIn Ads as a destination for your person-based Audiences. After you integrate LinkedIn Ads with Demandbase, you can create person-based Audiences and send them to LinkedIn Ads.

Prerequisites for the LinkedIn Ads Integration

• The Demandbase-LinkedIn integration user must be an Admin with Write permissions in LinkedIn Campaign Manager. See LinkedIn's article User roles and permissions in Campaign Manager.
• In Demandbase, you must have Edit permission for Settings > Integrated Systems > Integrations.

Configure the LinkedIn Ads Integration

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select LinkedIn.
3. (Optional) To enable LinkedIn 3rd party campaign reporting in Demandbase, toggle on Automatically sync for LinkedIn campaign reporting in Demandbase. See Understanding 3rd Party Campaigns.
   Tip: You can’t adjust the Automatically sync for orchestrating Audiences toggle.
4. Click Login with LinkedIn.
   
5. Enter your LinkedIn credentials and click Sign in.
   
6. In the required permissions message, click Allow.
7. Select a LinkedIn Ad Account and click Create.
   Tip:  LinkedIn Ad accounts you don’t have sufficient permissions for appear as non-selectable options.
   

Re-authenticate the LinkedIn Ads Integration

The access token for the LinkedIn Ads integration is valid for one year. You must re-authenticate the integration to maintain the connection after the access token expires. See Understanding LinkedIn Ads Access Tokens.

To re-authenticate the LinkedIn Ads integration, delete the existing integration and then integrate the LinkedIn Ad Account again. 
Important: Audiences in the LinkedIn Ad Account remain available after you re-authenticate.

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click LinkedIn.
3. Hover over LinkedIn and click the settings icon > Edit name/reauthenticate.
4. Click Delete.
5. Follow the steps in Configure the LinkedIn Ads Integration.

Outcome

After you save the integration, you can add LinkedIn as a Destination for your Audiences.