Where does Demandbase data come from?
Demandbase combines data from:
- Third-party providers
- First-party signals collected directly by Demandbase
- Data from Engagio and InsideView (integrated post-acquisition)
We use proprietary machine-learning algorithms to evaluate, filter, and translate this data into actionable insights. These insights power all of our products - from advertising to account identification.
Important: Because our system blends signals from many sources, we do not attribute individual data points to specific providers, and we do not disclose specific vendors.
How does Demandbase use AI with data?
Our AI and machine-learning algorithms process hundreds of millions of data points daily. These models are trained using:
- Historical trends
- Market expertise
- Customer feedback
- Internal training data
The result? High-precision insights that enable smarter targeting, personalization, and engagement across the buyer journey.
How often is Demandbase data updated?
- Intent and identification data: Updated at least monthly.
- Firmographic data: Updated at least quarterly.
- Many data signals: Refreshed daily, depending on the source.
Because we pull from a wide array of sources, some data points may be updated more frequently than others.
What happens if a third-party data source is discontinued?
No problem - our platform is designed for resilience. We proactively monitor, evaluate, and update our sources to ensure ongoing data quality and completeness.
- We use overlapping sources to ensure coverage.
- Our AI blends inputs to minimize reliance on any one vendor.
- We routinely evaluate and update data sources ourselves.
What should I do if I see a data error in Demandbase?
While our AI algorithms use probability-based logic, some inaccuracies may occur. To help improve data accuracy, report issues to support@demandbase.com. Verified corrections are fed back into the system to improve future accuracy.