Data Collection Overview

  • Updated

This article provides information about the calls currently fired in the Demandbase Tag. The information provided is not a contract nor does it constitute an agreement between Demandbase and its customers. All data collection is covered in our contracts and Data Processing Addendum.

Demandbase Tag

The Demandbase Tag includes calls to Demandbase’s core API and may include additional pixel calls that are necessary to support analytics and advertising functionality. Detailed information on cookies and pixels are available here.

Demandbase API (

Fires on each page view on all pages of your website where the Demandbase Tag is present. The information logged pertains to the page view and visitor. It is logged by Demandbase and is not passed on to third parties unless indicated below.

  • Visitor IP address
  • Visitor X-Forwarded For
  • Timestamp
  • Referrer
  • Page URL
  • User Agent
  • Demandbase Cookie ID*

* If the user already has a cookie ID, that ID will be logged. If the user doesn't have a cookie ID, a new ID will be set.

Demandbase Pixel

Fires in Tag on each page view to support identification and increase reach.

  • Makes a call to the Demandbase domain -
  • Demandbase logs the cookie ID

Table of Calls

Call Domain Purpose Est Time (West Coast) Data Captured
Demandbase API* Company identification/All Demandbase functionality 60ms IP address, timestamp, referrer, page, user_agent, cookie id
Demandbase Ad Pixel (DB_ID) Demandbase Advertising and Analytics Cookie 70ms Cookie ID
ID Sync Maps Demandbase IDs to 3rd party IDs 100ms Demandbase ID, 3rd party ID, IP

* Additional calls based on thrid-party integrations.

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