Data Subject Requests

  • Updated

How do I handle GDPR data subject requests?

Demandbase is a data processor for you when it comes to information uploaded to the Demandbase ABM Platform.  In most situations, the personal data typically includes:

  1. All Customers:
    1. Account-provisioning data to provide your team with access to the ABM Platform. This typically includes name, work email address, and a password.
      1. The master account holder can edit or delete the accounts through their admin page in the ABM portal.
      2. If you are the master account holder, reach out your account team or contact
    2. Conversion Customers:
      1. CRM data that syncs into the ABM Platform. This typically includes your customer or prospect’s name, work email address, work phone number, and the corresponding account manager or other internal contact’s name that is assigned to that account.  Through the Conversion solution, you may also upload contact details to reach your internal account managers with account updates in real-time through Slack or email.
        1. For the CRM data, it should regularly sync with the Demandbase platform. You should update any data subject requests through your CRM provider.
        2. For the Slack data, you will authenticate into Slack and once data is removed from Slack, Demandbase will no longer have access to it when there is an update.
  • For email addresses, you can provide an updated email list in place of the previous one.

If you are unable to find these options, reach out to your account team or contact

As a reminder, Demandbase is a data controller for any personal data collected via the Demandbase technology implemented on your website and uses that data for its own purposes, subject to agreements between parties. Demandbase will handle such data and any data subject requests in accordance with its privacy policy. If you receive any requests for data for which Demandbase is a controller, you may direct those to Demandbase will respond to such data subjects according to its internal policies and request identity verification prior to providing a response to the data subject directly.  You are the controller of data you collect and are responsible for any data subject requests that you receive directly.


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