Demandbase Intent for Adobe Real-Time Customer Data B2B Platform

  • Updated

In the Adobe Real-Time Customer Data B2B Platform (RT CDP B2B), you can create intent based segments using the Demandbase Intent Source connector.

Demandbase intent data allows marketing and sales teams to identify in-market accounts showing strong buying signals to then prioritize for activation.

See Understanding Demandbase Intent and Adobe’s article Demandbase Intent.

Prerequisites

  • You must have Admin privileges within your Adobe RT CDP B2B environment. 
  • You must set up Adobe RT CDP B2B. See Adobe’s RT CDP articles.
  • You must have a license for Demandbase Intent for Adobe RT CDP B2B. Contact your Demandbase account team.

Steps

  1. Get the Demandbase Hosted GCS information from your Demandbase account team. See Adobe’s article Gather required credentials.
  2. In the Adobe Experience Platform, integrate with Demandbase. See Adobe’s article Connect Demandbase Intent to Experience Platform using the UI for instructions.

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