Buying group selectors allow you to identify and analyze accounts, people, opportunities, and activities associated with buying groups and their members. You can use these selectors to create lists, filters, reports, and other assets throughout Demandbase One.
Benefits of Buying Group Selectors
Buying group selectors help you:
- Identify accounts and people associated with specific buying groups.
- Target and engage key personas and buyer roles involved in purchasing decisions.
- Identify buying groups with missing personas or buyer roles.
- Analyze buying group engagement and completeness.
- Refine targeting based on your go-to-market strategy, including product, geography, industry, or business unit.
Prerequisites to Access Buying Group Selectors
- You must set up buying groups and buying group personas before you can use buying group selectors.
Make sure the selectors you want to use are supported for the asset you're creating. For example, buying group activity selectors are available when creating activity filters or reports.
Access Buying Group Selectors
Buying group selectors are available in the Relationships section of the Advanced Selectors interface. See Understanding Advanced Selectors.
To find buying group selectors:
- Open the Advanced Selectors interface when creating or editing a list, filter, report, or other supported asset.
- Expand Relationships or enter buying groups or buying group members in the search box.
- Select the appropriate relationship selector and configure its criteria.
- Save the selector.
Understand Buying Group Relationship Selectors
Buying Group relationship selectors allow you to identify accounts, people, opportunities, and activities associated with buying groups.
Operators for Buying Group Selectors
The following operators determine how many buying groups must be associated with an account, person, opportunity, or activity.
Operator |
Description |
| Any | Include objects associated with any buying groups. |
| No | Include objects not associated with any buying groups. |
| At least | Include objects associated with at least the specified number of buying groups. |
| At most | Include objects associated with at most the specified number of buying groups. |
Fields for Buying Group Selectors
The following fields allow you to refine results based on buying group engagement, configuration, and completeness.
Field |
Description |
|---|---|
| Buying Group > Anonymous Engagement Points (Last 7 Days) | Filter by unknown engagement points from Intent Keyword Sets and web pages configured for the buying group during the last 7 days. |
| Buying Group > Anonymous Engagement Points (Last 30 Days) | Filter by unknown engagement points during the last 30 days. |
| Buying Group > Anonymous Engagement Points (Last 90 Days) | Filter by unknown engagement points during the last 90 days. |
| Buying Group > Known Engagement Points (Last 7 Days) | Filter by known engagement points during the last 7 days. |
| Buying Group > Known Engagement Points (Last 30 Days) | Filter by known engagement points during the last 30 days. |
| Buying Group > Known Engagement Points (Last 90 Days) | Filter by known engagement points during the last 90 days. |
| Buying Group > Engagement Points (Last 7 Days) | Filter by total known and unknown engagement points during the last 7 days. |
| Buying Group > Engagement Points (Last 30 Days) | Filter by total known and unknown engagement points during the last 30 days. |
| Buying Group > Engagement Points (Last 90 Days) | Filter by total known and unknown engagement points during the last 90 days. |
| Buying Group > Ideal Buying Group | Include or exclude objects associated with specified buying groups. |
| Buying Group > Created Date | Include or exclude objects based on when their associated buying groups were created. |
| Buying Group > Missing Buyer Roles | Filter by specified buyer roles that do not have any members in the buying group. |
| Buying Group > Missing Personas | Filter by specified buying group personas that do not have any matching members. |
| Buying Group > Completeness Score | Filter by a score from 0 to 100 representing the percentage of configured buying group personas with at least one matching person in first-party data (CRM, Marketing Automation System, or CSV import). See Understanding Buying Group Insights. |
Tip: Use Missing Personas, Missing Buyer Roles, or Completeness Score to identify buying groups with coverage gaps.
Understand Buying Group Member Relationship Selectors
Buying Group Member relationship selectors allow you to identify accounts, people, opportunities, and activities based on their relationships with individual buying group members.
Available operators and fields depend on the object type.
Accounts with Buying Group Members
Use this selector to identify accounts based on their associated buying group members.
Available Operators
Operator |
Description |
| Any | Include accounts with any buying group members. |
| No | Include accounts without buying group members. |
| At least | Include accounts with at least the specified number of buying group members. |
| At most | Include accounts with at most the specified number of buying group members. |
Available Fields
Field |
Description |
| Buying Group Member > Buyer Roles | Include or exclude accounts based on the specified buyer roles of their buying group members. |
| Buying Group Member > Personas | Include or exclude accounts based on the specified personas of their buying group members. |
| Buying Group Member > Status | Include or exclude accounts based on the status of their buying group members. |
| Person | Include or exclude accounts based on specified criteria for people who are buying group members. |
People with Buying Group Members
Use this selector to identify people based on their buying group membership.
Available Operators
Operator |
Description |
| Any | Include people who are buying group members at accounts associated with buying groups. |
| No | Include people who are not buying group members at accounts associated with buying groups. |
| At least | Include people who are buying group members at accounts with at least the specified number of buying group members. |
| At most | Include people who are buying group members at accounts with at most the specified number of buying group members. |
Available Fields
Field |
Description |
| Buying Group Member > Buyer Roles | Include or exclude people based on their assigned buyer roles. |
| Buying Group Member > Personas | Include or exclude people based on their assigned buying group personas. |
| Buying Group Member > Status | Include or exclude people based on their buying group member status. |
| Account | Include or exclude people based on specified account criteria. |
Opportunities with Buying Group Members with Opportunity Contact Roles
Use this selector to identify opportunities associated with buying group members who have opportunity contact roles.
Available Operators
Operator |
Description |
| Any | Include opportunities with any buying group members assigned opportunity contact roles. |
| No | Include opportunities without buying group members assigned opportunity contact roles. |
| At least | Include opportunities with at least the specified number of buying group members assigned opportunity contact roles. |
| At most | Include opportunities with at most the specified number of buying group members assigned opportunity contact roles. |
Available Fields
Field |
Description |
| Buying Group Member > Buyer Roles | Include or exclude opportunities based on the buyer roles of buying group members with opportunity contact roles. |
| Buying Group Member > Personas | Include or exclude opportunities based on the personas of buying group members with opportunity contact roles. |
| Buying Group Member > Status | Include or exclude opportunities based on the status of buying group members with opportunity contact roles. |
| Account | Include or exclude opportunities based on specified account criteria. |
| Person | Include or exclude opportunities based on specified people criteria. |
Activities from Buying Group Members
Use this selector to identify activities associated with buying group members.
Available Operators
Operator |
Description |
| Any | Include activities associated with buying group members. |
| No | Include activities not associated with buying group members. |
| At least | Include activities associated with at least the specified number of buying group members. |
| At most | Include activities associated with at most the specified number of buying group members. |
Available Fields
Field |
Description |
| Buying Group Member > Buyer Roles | Include or exclude activities based on the buyer roles of associated buying group members. |
| Buying Group Member > Personas | Include or exclude activities based on the personas of associated buying group members. |
| Buying Group Member > Status | Include or exclude activities based on the status of associated buying group members. |
| Account | Include or exclude activities based on specified account criteria. |
| Person | Include or exclude activities based on specified people criteria. |