Understanding Buying Group Selectors

After setting up buying groups and buying group personas, you can use buying group relationship selectors to create lists, filters, reports, and other assets to use throughout Demandbase One. With these relationship selectors, you can identify and report on the following objects associated with buying groups and their members.

• Accounts
• People
• Opportunities
• Activities

Using buying groups in selectors allows you to:

• Consistently target, engage, and track the key personas involved in buying decisions.
• Engage personas or specific buying roles based on your go-to-market strategy by product, geography, vertical, or business unit.

Prerequisites

• You must set up buying groups and buying group personas before you can use buying group selectors.
• The availability of buying group selectors depends on the type of asset you are creating. For example, selectors related to buying group activities are available when you’re creating an activity filter or activity report.

Use Buying Group Selectors

The selectors for buying groups and buying group members are located in the Relationships section of the Advanced Selectors interface. You can also find them by entering buying groups or buying group members in the Search box.

Accounts, Persons, Opportunities, Activities with Buying Groups

The following table shows the operators available when applying Buying Group selectors:

The following table shows the fields available when applying Buying Group selectors:

Accounts, Persons, Opportunities, Activities with Buying Group Members

Accounts with Buying Group Members

You can use this selector to show accounts in relation to buying group members.

The following table shows the operators available when applying Buying Group Members selectors for Accounts:

The following table shows the fields available when applying Buying Group Members selectors for Accounts:

People with Buying Group Members

You can use this selector to identify people in relation to buying group members.

The following table shows the operators available when applying Buying Group Members selectors for People:

The following table shows the fields available when applying Buying Group Members selectors for People:

Opportunities with Buying Group Members with Opportunity Contact Roles

You can use this selector to show opportunities in relation to buying group members with opportunity contact roles.

The following table shows the operators available when applying Buying Group Members selectors for Opportunities:

The following table shows the fields available when applying Buying Group Members selectors for Opportunities:

Activities from Buying Group Members 

You can use this selector to show activities in relation to buying group members.

The following table shows the operators available when applying Buying Group Members selectors for Activities:

The following table shows the fields available when applying Buying Group Members selectors for Activities: