After setting up buying groups and buying group personas, you can use buying group relationship selectors to create lists, filters, reports, and other assets to use throughout Demandbase One. With these relationship selectors, you can identify and report on the accounts, people, opportunities, and activities associated with buying groups and their members.
Using buying groups in selectors allows you to:
- Consistently target, engage, and track the key personas involved in buying decisions.
- Engage personas or specific buying roles based on your go-to-market strategy by product, geography, vertical, or business unit.
The selectors available for buying groups are located in the Relationships section of the Advanced Selectors interface. You can also find them by entering buying groups in the Search box. See Buying Group Selector Operators.
Important:
- You must set up buying groups and buying group personas before you can use buying group selectors.
- The availability of buying group selectors depends on the type of asset you are creating. For example, selectors related to buying group activities are available when you’re creating an activity filter or activity report.