New Features:
Account Engagement Agent (Available March 28)
Sellers dedicate significant time to researching account details. The new Account Engagement Agent streamlines this process. By leveraging AI-generated insights, it provides a concise overview of account activity, and highlights the most relevant content. This allows sellers to reduce time spent on research and focus more on connecting with prospects and driving successful deals.
See Understanding the Demandbase One For Sales Account Tab.
Marketo Ingestion Controls (Available in Beta)
The Marketo Lead Ingestion Filter lets admins use a Marketo Dynamic Smart List to streamline how leads are brought into Demandbase. By focusing on leads that align with your Ideal Customer Profiles, it helps reduce unnecessary data and keeps your system more efficient.
Product Updates:
Buying Groups in Heatmaps (Available April 10)
Demandbase One is making it easier to analyze buying groups by introducing properties like roles, personas, and groups to heatmaps. This feature provides marketers with a clear visual of engagement across buying groups, helping them fine-tune their strategies. It also pinpoints unengaged roles or personas, so marketers can focus on targeting and nurturing the right areas to close deals effectively.