Demandbase Intent for Salesforce Prospecting Center

Context

In Salesforce Prospecting Center, you can power Intent Scores using the Demandbase Intent for Prospecting Center Data Cloud application.

Demandbase intent data allows sales teams to prioritize accounts that align with your business and show strong buying signals.

See Understanding Demandbase Intent and Reference: Data Available with Demandbase Intent for Salesforce Prospecting Center.

Prerequisites

You must have Admin privileges within your Salesforce environment. 

You must set up Salesforce Prospecting Center. See Salesforce’s Prospecting Center articles.

You must have a license for Demandbase Intent for Salesforce Prospecting Center. Contact your Demandbase account team.

Steps

1. Get the Demandbase SFTP information from your Demandbase account team.
2. Go to the Salesforce AppExchange and download Demandbase Intent for Prospecting Center.
3. Go to Salesforce Data Cloud and set up the Demandbase connector. See Salesforce’s Data Cloud Demandbase Connector article for instructions.
4. Make sure your Salesforce Account IDs are correctly mapped to Demandbase Company IDs. See Salesforce’s Identity Resolution Rulesets article.
5. Go to Salesforce Prospecting Center and manage the intent rules. See Salesforce’s Manage Intent Rules article.
   Tip: We highly recommend using the Intent Topic Strength Score and Trending Score fields.