The Trends tab on the Campaigns dashboard features an advertising trends graph that highlights active campaigns, enabling you to adjust and optimize ad spend.
Analyze Advertising Trends on the Campaigns Dashboard
For the selected campaigns and date range, the trends graph shows the following key performance metrics:
- Impressions
- Spend
- Clicks
- Click-through rate (CTR)
- Targeted
Compare Aggregated and Individual Campaign Trends
From the View by drop-down, you can choose one of the following options:
- Aggregated campaigns: Shows a single trend line with data points for all the selected campaigns.
- Individual campaigns: Shows separate trend lines and data points for each of the selected campaigns. This option is only available for up to five campaigns.
Customize the Campaign Trends Graph
From the trends graph, you can:
- Change the time period to view daily, weekly, or monthly trends.
- Hover over the trend line to view the selected metric at a specific point in time.
- Export a CSV file that includes all four metrics for the selected campaigns.
View Trends for an Individual Campaign
To see metrics for an individual campaign, click the campaign name in the Campaigns table and go to the Trends tab.