Automation: Gong Engage Flows

  • Updated

The Add People to Gong Engage flow action allows you to automatically add people from your connected CRM to Gong Engage flows directly from Demandbase.

Important: You can’t remove people from a Gong Engage flow.

Prerequisites

  • You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration.
  • Demandbase must be integrated with Gong.
  • You must have a license for Gong Engage.
  • Your Gong must be integrated with a CRM.
  • You must have active Gong Engage flows. See Gong's article on how to set up flows

Steps

  1. From the left navigation bar, go to Orchestration_N.png Orchestration > Automations.
  2. Create an Automation with Person Member Type.
    Tip: You can edit an existing automation by clicking an Automation name.
  3. In the left main action panel, select Sales > Add to Gong Engage flow.
  4. In the right sub-action panel, complete the following drop-downs: 
    • Flows belong to: Gong user who owns the flow.
    • The Gong Engage Flow: Name of the flow. 
      Tip: The list shows the personal flows owned by the user selected in the Flows belong to drop-down, along with all other company flows.
  5. Connect the sub-action node to the Set Automation Flow main action node.
  6. In the Set Automation Flow main action node, define the population and schedule.
  7. Click Save Update.
  8. Click Confirm.
  9. Publish the Automation.

Troubleshooting

If the Automation workflow fails, you may see the following error messages: 

  • No CRM ID found: In Gong, there is no CRM ID for the contact/lead. 
  • Invalid crmId <fake_id>: In Gong, the CRM ID is invalid for the contact/lead. 
  • No CRM integration with Gong: In Gong, the CRM ID is valid but there is no contact/lead record in Gong.
  • Unexpected error occurred: Unknown error.

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