Set Up Intent for Informa TechTarget Integration

The Demandbase and Informa TechTarget partnership allows Demandbase to ingest Informa TechTarget’s Account Intent Feeds directly into the platform.

See Informa TechTarget’s article How to connect Demandbase and Informa TechTarget’s Account Intent Feeds.

Informa TechTarget data is synced on a weekly basis and can be used in various areas in Demandbase such as:

• Account lists, filters, reports, and segments
• Intent engagement points
• Journey stages
• Predictive scores
  Tip: We recommend waiting at least a month after integration to retrain your predictive scores
• Advertising campaigns
• Marketing campaigns, such as nurtures, personalized websites, and conversational marketing experiences

Important: 

• Informa TechTarget data is matched to accounts in Demandbase using the account domain.
• You can see more information about Informa TechTarget in the Demandbase Marketplace. From the left navigation bar, go to Integrations > Marketplace, and search for Informa TechTarget.

Informa TechTarget Data Examples

The following are examples of Informa TechTarget data:

Prerequisites

• You must have an Informa TechTarget Account Intent Feeds subscription.
  Important: You must have one or more Account Intent Feeds Segments enabled.
• Your Informa TechTarget Technical Success Manager must toggle the Demandbase integration from the Informa TechTarget Portal backend.
• You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.
• You must get an API Token from Demandbase.

Integrate with Demandbase in Informa TechTarget

1. Log in to the Informa TechTarget Portal.
2. From the left navigation bar, go to Admin Tools > Integrations > Demandbase Connection.
3. In the API Details box, paste your Demandbase API token.
4. Click Connect.
   
5. After you connect Priority Engine to Demandbase, the system displays a success notification. Intent data is synced into Demandbase within 48 hours.
   

Use Informa TechTarget Intent as Selectors

1. In the selector module, click the Advanced tab.
2. Add the Intent Surge activity selector.
3. Click the arrow next to Add constraints and choose the constraints you want to use:
   • Activity Date: Date the intent data came into Demandbase.
   • Intent Fields: Name of Informa TechTarget field. See Informa TechTarget Data Examples.
     Tip: Informa TechTarget fields begin with ITT.
   • Source: Set operator as Equals and value drop-down as Informa TechTarget.
     
4. Enter the desired criteria.
5. (Optional) To use geolocation, add the Engagement activity selector. Click the arrow next to Add constraints and choose the geolocations you want to focus on.
6. Click Save.
   

Configure Engagement Points Using Informa TechTarget Intent

1. From the left navigation bar, go to Settings > Analytics > Engagement Points.
2. In the Choose Category drop-down, select Intent Activities. 
3. Under the 3rd Party Intent Surge section, set value drop-down to Intent Surge.
4. In the operator drop-down, select an operator.  
5. In the Enter Criteria field, enter the criteria of Informa TechTarget data. 
6. (Optional) To use geolocation Intent, scroll down to the 3rd Party Geo Intent Activity section, and set value drop-down to Intent Surge. Choose an operator, criteria of TechTarget data, and geolocations you want to focus on.
7. In the Points field, enter a number above zero.
   Tip: We recommend using a decimal value between 0 and 1 for Intent Engagement Points.
8. Click Save at the top right.