The Demandbase Tag is a small JavaScript snippet that enables Demandbase One and ABM by identifying website visitors and measuring account interest. The tag reads visitor IP and cookie data, sends it to Demandbase’s identification API, and helps determine the company associated with each visitor.
The tag loads asynchronously over SSL and uses a Demandbase-managed JavaScript file optimized for speed and security. You can also use the tag to personalize website content based on the visitor’s company.
Besides measuring interest in your company, you can also use the tag to change the content of a page based on where the visitor works (for Personalization).
Demandbase uses the same identification API for advertising bid requests on third-party sites to identify account activity and help build intent insights.
Add the tag through your CMS, tag management system, or before the closing tag on your site. Verify that it appears on all pages, including ad landing pages, microsites, and Marketing Automation System (MAS) pages