The Demandbase Tag is a JavaScript snippet that identifies companies visiting your website. It helps Demandbase One measure account engagement, identify interest, and support account-based marketing (ABM) strategies.
The tag uses visitor IP addresses and cookie data to communicate with the Demandbase identification API and determine the company associated with each visitor.
The Demandbase Tag:
- Identifies website visitors: Associates website activity with companies to help you understand which accounts are visiting your website.
- Measures account engagement: Captures website activity to help measure account interest and engagement.
- Supports website personalization: Allows you to customize website content based on the visitor's company. See Personalization.
The tag loads asynchronously over SSL using a Demandbase-managed JavaScript file optimized for performance and security.
Demandbase also uses the same identification API for advertising bid requests on third-party websites to identify account activity and support intent insights.
Deploy the Demandbase Tag on Your Website
You can deploy the Demandbase Tag through your content management system (CMS), tag management system, or directly in your website's HTML.
Ensure the tag is installed on all relevant pages, including advertising landing pages, microsites, and Marketing Automation System (MAS) pages.