Attribution
Attribution is the industry practice for Marketing teams to justify their spend and provide data to prove that their activities are impacting pipeline and revenue. In addition to standard attribution data, Demandbase Attribution leverages its Engagement Minute analytics to show the impact on key milestones in each journey.
- Understanding Attribution
- Attribution Out-of-the-Box Components
- Configure Attribution Filter Criteria
- Configure How Far Back Attribution Looks at Activities
- Toggle Journey Stages On or Off for Calculate Attribution
- Install Demandbase Attribution in Salesforce
- Attribution Initial Configuration
- Reference: Attribution Permission Sets
- Reference: Attribution Custom Objects and Salesforce Limits
- Attribution Opportunity Journey Builder: Out-of-the-Box Stages
- Attribution Person Journey Builder: Out-of-the-Box Stages
- Add Custom Journey Stages to Demandbase Attribution
- Add New Stage Attribution Fields to Attribution
- Attribution Batch Jobs List
- Schedule a Batch Job in Salesforce
- Create or Update Journey Summary Records Batch Job
- Schedule Customer Journey Updates for Converted Contacts Batch Job
- Recalculate Velocity and Conversion Metrics and Rerun the Summary Batch Job
- Change the Attribution Model Displayed in Dashboards
- Customize Dashboards with Custom Journey Stages
- Opportunity Created Attribution (Minutes) - Sample Dashboard for LIGHTNING
- Closed Won Attribution (Minutes) - Sample Dashboard for LIGHTNING
- Campaign Cost ROI - Sample Dashboard for LIGHTNING
- MQA Impact - Sample Dashboard for LIGHTNING
- Opportunity Journey KPIs - Sample Dashboard for LIGHTNING
- Person Journey KPIs - Sample Dashboard for LIGHTNING
- MQL Attribution - Sample Dashboard for LIGHTNING