Learn Demandbase Classic

Video Library

• Audiences Overview
• ABM Analytics Overview
• How to Create a Net New Audience
• How to Create a Web Personalization Experience
• How to Create Dynamic Audience Segments

ABM Analytics Solution

• Get Started with ABM Analytics
• Monitor the Health of Your ABM Strategy
• Take Action Using Account-Based Data
• Showcase the ROI of Your ABM Program
• Use the Analytics Playbook to Execute an ABM Analytics Strategy and Report the ROI of Your Marketing Program

ABM Education

• ABM Introduction
• ABM Metrics that Matter
• Demandbase Real-Time Intent

ABM Platform Solution

• Get Started Identifying Your Target Accounts
• Best Practices for Applying Audience Filters to Take Action
• Create and Use Audience Segments
• Find New Accounts that Aren't Yet in Your CRM
• Use Filters and Account Selection to See Which Accounts are Ready to Buy

Conversion Solution

• Get Started Converting Your Target Accounts
• Adjust Your Conversion Insights
• Help Your Sales Team Prioritize which Accounts to Focus On
• Use the ABM for Sales Playbook to prioritize and personalize your outreach to your target accounts
• Conversion Reference

Engagement Solution

• Get Started with Engaging Your Accounts
• Create Website Personalization Strategy for Target Accounts
• Increase Engagement with Tailored Content Recommendations
• Accelerate Conversions with Forms
• Use the Engagement Playbook to Plan and Implement Your Engagement Strategy

FAQs and Troubleshooting Steps for Demandbase Classic

Getting Started with Self-Serve Targeting

• Self-Serve Targeting Getting Started Checklist
• Plan Your Ad Campaign with the Targeting Playbook
• Build Your Ad Campaign
• Manage/Update Your Ad Campaign
• Measure the Results of Your Ad Campaign

Site Analytics Solution

• Channel Insights Overview

Targeting Solution

• Get Started with Attracting the Right Accounts
• Build an Audience for Your Ad Campaign
• Targeting Reference

User Reference Library

• User Reference by Solution