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  1. Success Center
  2. Demandbase Classic Resources
  3. Learn Demandbase Classic
  4. FAQs and Troubleshooting Steps for Demandbase Classic
  5. Frequently Asked Questions
  6. Targeting FAQs

Targeting FAQs

  • Creative Validator vs. Valid Traffic on my landing page.
  • Self-Serve Targeting FAQs
  • Campaign Insights FAQs
  • Can I define my own intent topics?
  • Can we add / remove whitelist sites for a particular campaign?
  • Does Demandbase deliver only to my buying committee? Or also to others within the company? Or: Does Demandbase only deliver impressions to the high-intent cookies?
  • Does Demandbase use frequency caps? Can we cap by user? By company? How do you distribute budget by company?
  • How does Demandbase target companies and buying committees?
  • How much budget should I use per target account?
  • How will I know if I will hit my budget by the end of the campaign?
  • My agency says they can already do ABM via their DSP. How does the Targeting Solution compare?
  • My campaign just launched. Where is the data in my Campaigns dashboard?
  • The profile asks for sample job titles. Does this mean that Demandbase is targeting on job title? Or: How is Demandbase's audience methodology different from traditional persona targeting?
  • What channels does Demandbase support?
  • Where will my ads be running? How does Demandbase select which sites ads run on?
  • Why are we running on non-B2B sites?
  • What kind of campaigns does Demandbase support?
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