Demandbase One: Build on the Engagement Platform
Go to the next level with Advertising Cloud, Personalization, Orchestration, Attribution, and Data Stream.
Advertising Cloud
- Understanding the Demandbase Advertising Cloud
- Get Started with Self-Serve Advertising
- Planning a Campaign with the Advertising Cloud Playbook
- Building an Account List for an Advertising Campaign
- Build an Advertising Campaign
- Best Practices for Budgeting an Advertising Campaign
Personalization
- Understanding Personalization
- Create a Customized Site Experience
- Create Dynamic Fields for Site Customization
- Configure Priority for an Experience
- Understanding Event Tracking in Google Analytics for Site Customization and Best Practices
- Set Up Google Analytics Event Tracking for Site Customization
Orchestration
- Understanding Orchestration
- Understanding Audiences
- Audiences Overview Table
- Create an Audience
- Delete an Audience
- Favorite an Audience
Attribution
- Understanding Attribution
- Attribution Out-of-the-Box Components
- Configure Attribution Filter Criteria
- Configure How Far Back Attribution Looks at Activities
- Toggle Journey Stages On or Off for Calculate Attribution
- Install Demandbase Attribution in Salesforce