Understanding Site Analytics in Demandbase One Starter Edition

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The Site Analytics page in Demandbase One Starter Edition helps you understand who’s visiting your website. Using Site Analytics, you can learn about the accounts that are visiting your website and the pages they are viewing. This allows you to tailor your content and messages based on what accounts are researching on your website.

The information on the page differs depending if an account list or account is selected.

  • For an account list, you can see metrics for account visits and page views, a website visits graph, the accounts that visited your website, and the pages they viewed.
  • For an account, you can see metrics for page views, a website visits graph, and the pages the account viewed.

Important:

  • The Site Analytics page is not available for person or opportunity lists.
  • Site Analytics for Demandbase One Starter reports Anonymous page visits. These are tracked by the Demandbase tag based on IP address and the Demandbase cookie. Before you can use Site Analytics, your Admin must deploy the Demandbase tag.

Tip: Site Analytics leverages URL/UTM parameters to track channel performance. For more information, see Landing Page URL and UTM Parameters and Reference: UTM Parameters to Use in Landing Page URLs.

Site Analytics for Account Lists

To get started, from the left navigation bar, go to Analytics2.png Analytics. Select an account list and specify a date range. To filter the page, use the quick filters or click More Filters and use Basic Selectors to define your filter criteria.

Site_Analytics_Account_List.png

To show all page visits, toggle Site_Analytics_EM_Toggle.png off. This toggle is on by default.

To show accounts with a recent increase in page visits, toggle Site_Analytics_TE_Toggle.png on. This toggle is off by default. When toggled on, Demandbase shows the accounts that have more website visits in the past week than in the two months leading up to that week. The 7-day and 2-month time frames that Demandbase uses to find accounts with a surge in website activity is based on the end date that you select. For example, if you select September 30th as the end date, Demandbase compares website activity for the seven days ending on September 30th to the two months ending on September 24th.

Site_Analytics_Toggles.png

The Site Analytics page includes the following sections for the selected account list and date range:

Info Cards (Account List)

The following cards are available that show information about the performance of your website during the selected date range:

  • Accounts visited: Shows the number of account visits.
  • Change in account visits: Shows the increasing or decreasing percentage change in account visits. Demandbase calculates the percentage change by comparing the selected date range to the preceding equivalent date range.
  • Total page views: Shows the number of page views.
  • Change in page views: Shows the increasing or decreasing percentage change in page views. Demandbase calculates the percentage change by comparing the selected date range to the preceding equivalent date range.

Site_Analytics_Cards.png

Website Visits Graph (Account List)

The Website Visits graph shows page view, new on-site, and returning account data during the selected date range. 

In this section, you can:

  • Change the time period increments to view the data by days, weeks, or months.
  • Hover over a time period increment to show the data for that period.
  • Click Export to export the data in CSV format.

Site_Analytics_Graph.png

Accounts and Pages Tables (Account List)

The Accounts and Pages tables show the accounts that visited your website and the web pages they viewed during the selected date range. 

The Accounts tab with the Accounts table is displayed by default.

From this tab, you can:

  • Find specific accounts by entering a search string in the Search field to find a match in the Account Name column. You can also use the drop-down list to filter for Net new and existing accounts, Net new accounts, or Existing accounts.
    Site_Analytics_Accounts_Search.png
  • Click the arrow next to the account name to see the web pages that an account viewed.
    Site_Analytics_Expand_Accounts.png
  • Click Export to export the data in CSV format.
  • Click Edit Columns to update the columns shown in the table.

To view the Pages table, select the Pages tab. For each web page, you can see:

  • Number of accounts visited
  • Number of unique visitors
  • Number of page views
  • Increasing or decreasing change in page views. Demandbase calculates the percentage change by comparing the selected date range to the preceding equivalent date range.

From this tab, you can

  • Search for a web page by entering a text string that’s part of the URL in the Search field.
    Site_Analytics_Pages_Search.png
  • Click the arrow next to the page name to see the accounts that visited the web page.
    Site_Analytics_Expand_Pages.png
  • Click Export to export the data in CSV format.

Site Analytics for Accounts

To get started, from the left navigation bar, go to Analytics2.png Analytics. Select an account and specify a date range.

Site_Analytics_Account.png

The Site Analytics page includes the following sections for the selected account and date range:

Info Cards (Account)

The following cards are available that show information about the performance of your website during the selected date range:

  • Total page views: Shows the number of page views for the account.
  • Change in page views: Shows the increasing or decreasing percentage change in page views for the account. Demandbase calculates the percentage change by comparing the selected date range to the preceding equivalent date range.

Site_Analytics_Cards_Account.png

Website Visits Graph (Account)

The Website Visits graph shows page view and unique visitor data during the selected date range. 

In this section, you can:

  • Change the time period increments to view the data by days, weeks, or months.
  • Hover over a time period increment to show the data for that period.
  • Click Export to export the data in CSV format.

Site_Analytics_Graph_Account.png

Pages Table (Account)

The Pages table shows the web pages the account viewed during the selected date range. 

For each web page, you can see:

  • Number of unique visitors
  • Number of page views
  • Increasing or decreasing change in page views. Demandbase calculates the percentage change by comparing the selected date range to the preceding equivalent date range.

From this section, you can

  • Search for a web page by entering a text string that’s part of the URL in the Search field.
    Site_Analytics_Pages_Search_Account.png
  • Click Export to export the data in CSV format.

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