Demandbase One Starter Edition is a lightweight offering that helps you get started with Account-Based Marketing. You can use the features available to identify in-market accounts, understand who’s visiting your website, and segment your target lists for specific campaigns.
After you set up Demandbase One Starter, you can:
- Create account, person, and opportunity lists using Basic Selectors.
- Use Site Analytics to see who’s visiting your website and which pages they are viewing.
- Build and launch self-serve advertising campaigns to reach buyers in your target accounts.
Important: This requires the purchase of advertising media through Demandbase.
The following resources are also available to help you get started with Demandbase One Starter:
- Navigating Demandbase One Starter Edition (Video)
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Demandbase One Starter Edition Learning Path (Demandbase login required)
To help you get started with Demandbase One Starter, you can also enroll in the self-paced training course available at Demandbase Academy.
Setting Up Demandbase One Starter
To get the most out of Demandbase One Starter, be sure to complete the following setup.
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Required Setup |
Reference Articles |
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Ensure that you’ve deployed the Demandbase Tag. |
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Create accounts for your users. |
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(Optional) Configure permission sets for your users. |
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Add keyword sets to use Demandbase Intent. |
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Set Up and manage Technographics Data. |
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(Optional) Import your accounts or opportunities into Demandbase. |
Import or Reimport Account or Opportunity Data from a CSV File |
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(Optional) Set up a read-only integration to sync data from Salesforce. |
Using Demandbase One Starter
After setting up Demandbase One Starter, you can use Basic Selectors to create account, person, and opportunity lists. You can also use the Site Analytics page to measure your website’s performance or the Intent Engagement page to see which accounts are reading about keywords in your keyword sets.
To learn more, see the following articles.
- Use Basic Selectors in Demandbase One Starter Edition
- Create Account Lists in Demandbase One Starter Edition
- Create Opportunity Lists in Demandbase One Starter Edition
- Manage Lists in Demandbase One Starter Edition
- Use Filters in Analytics in Demandbase One Starter Edition
- Understanding Site Analytics in Demandbase One Starter Edition
- Understanding Intent Engagement in Demandbase One Starter
Setting Up and Using Advertising Campaigns
Once you’ve identified accounts that are interested in your products, you can build and launch self-serve advertising campaigns to reach buyers at those accounts.
Important: This requires the purchase of advertising media through Demandbase.
To learn more, see the following articles:
Demandbase One