Getting Started with Demandbase One Starter Edition

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Demandbase One Starter Edition is a lightweight offering that helps you get started with Account-Based Marketing. You can use the features available to identify in-market accounts, understand who’s visiting your website, and segment your target lists for specific campaigns.

After you set up Demandbase One Starter, you can:

  • Create account, person, and opportunity lists using Basic Selectors.
  • Use Site Analytics to see who’s visiting your website and which pages they are viewing.
  • Build and launch self-serve advertising campaigns to reach buyers in your target accounts.
    Important: This requires the purchase of advertising media through Demandbase.

For an overview of the Demandbase One Starter user interface, see Navigating Demandbase One Starter Edition (Video).

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Setting Up Demandbase One Starter

To get the most out of Demandbase One Starter, be sure to complete the following setup.

Required Setup

Reference Articles

Ensure that you’ve deployed the Demandbase Tag.

Deploy Demandbase One Tag

Create accounts for your users.

Create and Manage Users

Add New Users in Bulk to Demandbase

(Optional) Configure permission sets for your users.

Understanding Permission Sets

Work with Permission Sets

Add keyword sets to use Demandbase Intent.

Set Up Demandbase One Intent: Create Keyword Sets

Set Up and manage Technographics Data.

Manage Technographics Data

(Optional) Import your accounts or opportunities into Demandbase.

Import or Reimport Account or Opportunity Data from a CSV File

(Optional) Set up a read-only integration to sync data from Salesforce.

Set Up Salesforce Lite with Optional Pardot Integration

Using Demandbase One Starter

After setting up Demandbase One Starter, you can use Basic Selectors to create account, person, and opportunity lists. You can also use Site Analytics to measure your website’s performance by reviewing which accounts visited your website and the pages they visited. To learn more, see the following articles.

Setting Up and Using Advertising Campaigns

Once you’ve identified accounts that are interested in your products, you can build and launch self-serve advertising campaigns to reach buyers at those accounts.

Important: This requires the purchase of advertising media through Demandbase.

To learn more, see the following articles:

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