Understanding Demandbase Sales Intelligence in Salesforce

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With the Sales Intelligence iFrame, Sales teams can see robust insights directly from Salesforce. The iFrame offers visibility into company, people, engagement, and many other insights. This provides a deep level of visibility into meaningful account activities/insights so that sales professionals can take the next best action on an account. 


View by License Type

The VisualForce iFrame view differs by Sales Intelligence license type. If you’re unsure about your license type, contact your CSM for more information. 




Firmographic details, contact information, connections, intent, and the latest company news. 


Company's Industry Profile with common challenges, trends, call prep questions, and size and structure of the industry.


Latest financial data for public companies.

Family Tree

Subsidiaries, acquisitions, international divisions, branches, and a host of other corporate relationships.

Similar Companies

Find other companies in the same industry. Checking out similar companies can help you understand where your target company fits in the industry or even identify new prospects. 

Tech Profile

Help you win more business by identifying companies that use relevant technologies in your market. These could be technologies that your company integrates with or even competitive technologies.



If you’re not yet sure you have the right decision-maker/champion or need to expand your buying group, this is the place to look. Find leaders across the family tree, by location, contact info, job level, or functional area. Plus, you'll see who you’re connected to help get warm introductions into your target accounts.People.jpg


Timeline View

Shows engagement for the account in three different views: Deal Story, Engagement, and Group. The Deal Story view highlights key activities and lets you view Marketing Engagement, Sales Engagement, or both. The bottom bar chart shows the progression of the account through your Journey Stages. The Engagement and Group views show Engagement for the account.

Intent View 

Shows Top Intent Keywords and Trending Keywords on web pages being read by users at the account sorted by intent strength. The sparklines show the number of times users read a web page with each keyword during the selected time period. See Understanding Intent

Highlights View

Shows the most engaged people for the selected account. Most engaged people are selected based on factors such as a person’s role, their activities, etc.

Activities View

Shows the most engaged people for the selected account and their activities with the highest Engagement Minutes. You can use search or select a filter to refine the list.

Heatmap View

Shows Engagement Minutes based on your database fields selected in the Rows and Columns drop-down lists. See Understanding Heatmaps

Communication History View

Shows you all email communication and meetings between your company and the selected account. See Understanding Communication History.



Shows relevant news, current events, and social media posts about the company and people. Click to follow the company on Twitter or Facebook and check out the company blog. 


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