Drift allows marketers and salespeople to create personalized chat experiences based on Demandbase account data and engage directly with target accounts to drive more meaningful interactions and increase sales velocity.
With the Demandbase-Drift integration, you can:
- Deliver better engagement and customer experience with personalized content recommendations based on chosen account attributes or customizable Journey Stages when accounts engage with a chat bot.
- Increase the impact of digital ads by extending the experience to a relevant conversation after clicking and viewing.
- Serve tailored ads through Demandbase Advertising to buyers showing intent through Visitor Intelligence and then bring them back to your website for contextual conversations that convert to sales opportunities.
Prerequisites
- You must have a license for Drift.
- You must have a license for Demandbase Personalization.
- You must have Admin permissions in Demandbase.
Steps
- Use Demandbase Account Connector to set up the Drift integration. See Set Up Demandbase to Send Data to an Integration: Account Connector.
- Follow the Drift documentation to complete setup. If you encounter issues, contact your Drift CSM.