Enable Ad Targeting to Known Contacts

  • Updated

Context

If you want to target an ad campaign to specific Contacts and Leads in your Account List, you can set up people-based advertising for Known Contacts. A Known Contact has a record in the People Database of Demandbase, which must include the individual’s email address.

We recommend creating a separate Person List for each campaign that runs with Known Contacts advertising. While the Person List associated with a campaign can’t be changed or removed after a campaign is published, you can change the Selector criteria for the list at any time. With a separate Person List for each campaign, you’ll have the capability to change the criteria for targeted Known Contacts of a campaign without inadvertently changing the targeting criteria of other campaigns that don’t need the modification.

Important: In order to view campaign results broken down by Known Contacts, you must complete the steps below. All people-based targeting features are optional for a campaign. when you build or edit a campaign with the Campaign Builder in Advertising Cloud. However, unlike job level, job function, and persona ad performance results, Known Contacts reporting is contingent on manual setup in Step 4: Strategy of the Campaign Builder.

Important: You can’t change or enable Known Contacts targeting attributes of a campaign after you publish it. 

Prerequisites

Steps

1. In Step 4: Strategy of the Campaign Builder, click the + sign by Contacts you already know.

Campaign_Builder_step_4_select_%2B_for_feature.png

2. Use the Select a person list drop-down menu to choose the Person List that you want to target.

Select_Person_List_dropdown_menu.png

Outcome

After the campaign is launched, we’ll prioritize delivering your ads to the people on the Account List who are in the Person List you selected. See Analyze People-Based Advertising Campaign Results for how to review the campaign performance.

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