The INFUSE integration enables Demandbase customers to connect their account-based marketing strategy with INFUSE’s global demand generation services and platform activation. Demandbase Account Intelligence integrates with INFUSE’s buying group identification, lead qualification, and omnichannel engagement capabilities. Together, they help marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance.
See the following:
Key Benefits of the INFUSE Integration
With the Demandbase-INFUSE integration, you can:
- Target high-priority accounts with precision
- Generate qualified, permission-based leads
- Identify active buyers earlier
- Accelerate pipeline growth
- Improve lead routing and follow-up
Prerequisites for the INFUSE Integration
- You must have an active engagement with INFUSE.
- Retrieve your Bearer Token from INFUSE. See INFUSE’s integration guide article for instructions.
Tip: After you confirm with your INFUSE Client Success Expert that you want to enable the integration, INFUSE provides a setup package containing the Bearer Token.
Set Up the INFUSE Integration
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > INFUSE.
- Enter your INFUSE Bearer Token. Contact your INFUSE Account Team for more information.
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Click Save.