The B2B IQ integration enables Demandbase customers to combine account-based marketing strategies with B2B IQ’s data intelligence, audience development, and intent-driven prospect identification capabilities. Demandbase Account Intelligence integrates with B2B IQ’s buyer identification, lead qualification, and omnichannel engagement capabilities. Together, they help marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance.
Important: You can only push Account lists to B2B IQ.
See the following:
Key Benefits
With the Demandbase-B2B IQ integration, you can:
- Target the Right Accounts and Contacts: Leverage Demandbase account lists and intelligence alongside B2B IQ’s global database of decision-makers to build highly targeted audiences aligned to your ideal customer profile.
- Enhance Data Quality and Coverage: Enrich account and contact records with up-to-date firmographic, demographic, and contact information to improve segmentation, campaign execution, and sales outreach.
- Identify Accounts with Purchase Intent: Combine Demandbase account-level engagement and intent data with B2B IQ’s intent and propensity models to prioritize accounts that are actively researching solutions and demonstrating buying signals.
- Improve Marketing and Sales Alignment: Provide marketing and sales teams with actionable intelligence on target accounts and decision-makers, enabling more personalized engagement and more efficient prospecting.
- Activate Audiences Across Channels: Use enriched audiences and intent-driven insights to support account-based marketing, demand generation, advertising, and content syndication programs across integrated marketing platforms.
Prerequisites
- You must have a license for B2B IQ.
- Retrieve your Access Token from B2B IQ.
- You must have Admin permissions or be assigned a permission set that provides access to integrations.
Steps
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > B2B IQ.
- Enter the B2B IQ Access Token from your B2B IQ account. Contact your B2B IQ Account Team for more information.
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Click Save.