The B2B IQ integration helps marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance. This integration enables Demandbase customers to combine account-based marketing strategies with B2B IQ’s data intelligence, audience development, and intent-driven prospect identification capabilities. Demandbase Account Intelligence integrates with B2B IQ’s buyer identification, lead qualification, and omnichannel engagement capabilities.
Important: You can only push Account lists to B2B IQ.
See the following:
Key Benefits
With the Demandbase-B2B IQ integration, you can:
- Target the Right Accounts and Contacts: Leverage Demandbase account lists and intelligence alongside B2B IQ’s global database of decision-makers to build highly targeted audiences aligned to your ideal customer profile.
- Enhance Data Quality and Coverage: Enrich account and contact records with up-to-date firmographic, demographic, and contact information to improve segmentation, campaign execution, and sales outreach.
- Identify Accounts with Purchase Intent: Combine Demandbase account-level engagement and intent data with B2B IQ’s intent and propensity models to prioritize accounts that are actively researching solutions and demonstrating buying signals.
- Improve Marketing and Sales Alignment: Provide marketing and sales teams with actionable intelligence on target accounts and decision-makers, enabling more personalized engagement and more efficient prospecting.
- Activate Audiences Across Channels: Use enriched audiences and intent-driven insights to support account-based marketing, demand generation, advertising, and content syndication programs across integrated marketing platforms.
Prerequisites
- You must have a license for B2B IQ.
- Retrieve your Access Token from B2B IQ.
- You must have Admin permissions or be assigned a permission set that provides access to integrations.
Steps
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > B2B IQ.
- Enter the B2B IQ Access Token from your B2B IQ account. Contact your B2B IQ Account Team for more information.
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Click Save.