Adobe B2B customers can use Adobe’s native Adobe Analytics Source Connector to send Demandbase-enriched data from Adobe Analytics into Adobe Experience Platform (AEP). This data is captured in Adobe Analytics through the Demandbase Account Connector.
Once Demandbase data populates Adobe Analytics eVars and Auto Classifications, it becomes part of the Analytics dataset. AEP can then ingest this data directly from Adobe Analytics, unifying Demandbase data with behavioral, CRM, and other data sources within AEP.
This enables B2B teams to:
- Combine Demandbase intelligence with cross-channel behavioral data.
- Build account-based segments in Real-Time CDP (B2B Edition).
- Activate enriched Audiences in Adobe Journey Optimizer and other destinations.
- Leverage Demandbase data within AEP profiles and account schemas.
For instructions on configuring the Adobe Analytics source in AEP, see Adobe’s article.