New Features:
Innovation Lab
Innovation Lab in Demandbase is an in-product hub for Beta programs. It allows customers to discover, sign up for, and safely test Beta programs and AI innovations within Demandbase One. If you’re interested in exploring new functionality before general availability and helping shape the future of the product, Innovation Lab is your starting point.
Innovation Lab aligns with Demandbase’s formal software release stages, ensuring controlled testing, measurable outcomes, and tenant-level governance.
See Understanding the Innovation Lab in Demandbase.
Product Updates:
Demandbase One for Sales Browser Extension
We’ve enhanced the Demandbase One for Sales Browser Extension to make prospecting faster and more actionable.
- View email addresses and phone numbers directly in list view.
- See Engagement Points, Contact Quality Score (CQS), Buying Group insights, and New/Known contact status at a glance.
- Use advanced filtering and sorting to quickly prioritize the right prospects.
Additionally, the extension now fully supports LinkedIn People Search and Sales Navigator People and Leads lists, eliminating unsupported view errors and displaying all contacts on the page for seamless prospecting and export.
Updating Engagement Minutes to Engagement Points
We’re updating the name Engagement Minutes to Engagement Points to better reflect how we quantify engagement across every interaction in the buyer journey.
The new name makes it easier to communicate and interpret engagement insights:
- Engagement is not just about time spent
- It represents action, intent, and meaningful interaction
- No data, scoring, or functionality is changing - this is a naming update only