Integrate Twitter with Demandbase

  • Updated

Context

The Twitter integration allows you to add Twitter Ads as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Twitter Ads.

Prerequisites/Preparation

You must have Administrative privileges in Demandbase.

To use people-based Audiences, you must have Demandbase integrated with Salesforce or a Marketing Automation System.

Steps

  1. From the left navigation bar, go to Settings_N.png Settings > Demandbase-Wide Settings > Integration.
  2. Click Create Data Source and select Twitter.
  3. Click Login with Twitter.
    Login_with_Twitter_N.png
  4. In the Twitter sign in window, enter your Twitter credentials and click Sign In.
  5. Enter the following:
    • Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
      Important: Enter a Connection name with no spaces. For example, enter Connection_name.
    • Account ID: Enter your alphanumeric Account ID found in Twitter Account Settings.
    • Days Audiences are Actionable: Enter the number of days (up to 180) that Audience members remain active without any activity. By default, members remain active for 180 days without any activity.
      Twitter_Onboarding_N.png
  6. Click Save.

Outcome

You can now add Twitter Ads as a Destination for your Audiences.

Next Steps

(Optional) Add any additional Twitter Ad accounts you want to use as a Destination for your Audiences.

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