Integrate Facebook with Demandbase

Context

The Facebook integration allows you to add Facebook as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Facebook.

Prerequisites/Preparation

Important: Before you set up the Demandbase Facebook integration, you must add LiveRamp as a partner in Facebook. This does not require you to have an agreement with LiveRamp or an account/login for LiveRamp. See the LiveRamp documentation for instructions.  

You must have Admin privileges in Demandbase.

To use people-based Audiences, you must have Demandbase integrated with a CRM or a Marketing Automation System.

Steps

1. In Facebook Business Manager, add LiveRamp as a partner in Facebook. For more information, see the LiveRamp documentation.
2. In Demandbase, from the left navigation bar, go to  Settings > Demandbase-Wide Settings > Integration.
3. Click Create Data Source and select Facebook.
4. Enter the following:
   • Connection name: Enter a name for the integration.
   • Facebook Ad Account ID: Enter your numeric Facebook Ad Account ID.
   • Company Name: Enter your company name.
   • Integration Name: Enter the integration name that you want to appear with the audience name in Facebook.
     Important: Enter a Connection name, Company Name, and Integration Name with no spaces. For example, enter CompanyInc or Integration_Name.
     
     
5. Click Save.

Outcome

You can now add Facebook as a Destination for your Audiences.

Next Steps

(Optional) Add any additional Facebook accounts you want to use as a Destination for your Audiences.