Integrate Facebook with Demandbase

Context

The Facebook integration allows you to add Facebook as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Facebook.

Prerequisites/Preparation

You must have Administrative privileges in Demandbase.

Before you set up the Demandbase Facebook integration, you must add LiveRamp as a partner in Facebook. This does not require you to have an agreement with LiverRamp. For more information, see the LiveRamp documentation.

Steps

1. From the left navigation bar, go to Settings > Demandbase-Wide Settings > Integration.
2. Click Create Data Source and select Facebook.
3. Enter the following:
   • Connection name: Enter a name for the integration.
   • Facebook Ad Account ID: Enter your numeric Facebook Ad Account ID.
   • Company Name: Enter your company name.
   • Integration Name: Enter the integration name that you want to appear with the audience name in Facebook.
     Important: Enter a Connection name, Company Name, and Integration Name with no spaces. For example, enter CompanyInc or Integration_Name.
     
     
4. Click Save.

Outcome

You can now add Facebook as a Destination for your Audiences.

Next Steps

(Optional) Add any additional Facebook accounts you want to use as a Destination for your Audiences.