Context
The Adobe integration allows you to add Adobe Audience Manager as a Destination for your Orchestration Audiences. After you set up the integration, you can create person-based Audiences to use with Adobe Audience Manager.
Important: Adobe does not require specific permissioning to use the integration, but you must have a contract to receive the required information to configure the integration, such as your Data Source IDs.
Prerequisites/Preparation
You must have Admin privileges in Demandbase.
To use people-based Audiences, you must have Demandbase integrated with CRM or a Marketing Automation System.
Steps
- From the left navigation bar, go to Settings > Integrated Systems > Integration.
- Click Create Data Source and select Adobe.
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Enter the following:
- Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
Important: Enter a Connection name with no spaces. For example, enter Connection_name. - Primary Account Contact Email: Enter your primary Adobe account contact’s email address.
- Cookie Data Source ID: Enter your numeric desktop Data Source ID.
- iOS Data Source ID: Enter your numeric iOS Data Source ID.
- Android Data Source ID: Enter your number Android Data Source ID.
Tip: The Data Source ID for desktop, iOS, and Android may be different values. For the device types you do not use, enter \"0\" in the provided field.
- Connection name: Enter a name for the integration. The name appears in Demandbase and can help you distinguish between multiple integrations for the same data source.
- Click Save.
Outcome
You can now add Adobe as a Destination for your Audiences.