The Demandbase Tag sends Company Profile Attributes to Custom Dimensions in Google Analytics (GA). The Demandbase One integration lets you take a deeper dive into the data using customized reports within GA.
The steps to set up the integration include:
- Step 1: Ensure the Demandbase Tag is deployed
- Step 2: Ensure you have GA Universal or Universal Premium
- Step 3: Select Demandbase Attributes to capture
- Step 4: Add the selected Attributes to Account Connector
- Step 5: Grant Demandbase access to GA
- Step 6: Set up Custom Dimensions
- Step 7: Set up custom reports
Step 1: Ensure the Demandbase Tag is deployed
If you have not deployed the Demandbase Tag to your website, see Deploy Demandbase One Tag.
Step 2: Ensure you have GA Universal or Universal Premium
Important: If you cannot upgrade to the Universal version, contact your Customer Success Manager for more detailed scoping activity.
Step 3: Select the Demandbase Attributes to capture
Demandbase provides you with over 40 firmographic attributes you can use to collect data about the company traffic coming to your site. Within GA Universal, you can set up as many as 20 custom dimensions. We recommend starting with the following 12 attributes in GA:
- Demandbase SID
- Company Name
- Audience segment
- Country Name
- Web Site
- Sub Industry
- Revenue Range
- Employee Range
For details on each firmographic attribute, see Reference: Firmographic Attributes Overview for Demandbase One.
Step 4: Add the selected Attributes to Account Connector
- In Demandbase, from the left navigation bar, go to Settings > Demandbase-Wide Settings > Account Connector and click Google Analytics.
- In the General tab, add or remove the attributes to capture.
- In the Field Mapping tab, toggle Inactive/Active on to make the attributes active. Enter the GA Dimension Number if known.
- Click Save and then click Activate to activate the integration.
Important: Activating the integration only enables the selected attributes to return data as part of the API call from the Demandbase Tag. It does not automatically pass data to GA.
Step 5: Grant Demandbase access to GA
Set up Demandbase with edit access to your GA property using email@example.com.
Step 6: Set up Custom Dimensions
In GA, set up Custom Dimensions to match your Account Connector mapping for Google Analytics in Demandbase.
- Sign in to GA and navigate to the appropriate GA Property.
- Click Admin and navigate to the property to add Custom Dimensions for.
- In the Property column, go to Custom Definitions > Custom Dimensions.
- Click + New Custom Dimension.
- Enter a Name.
Tip: Enter a unique name to avoid confusion with existing dimensions or metrics in your reports.
- Set the Scope to Session.
- Check Active to start collecting data and to see the dimension in your reports immediately. Uncheck Active to create the dimension as inactive.
- Click Create to create the new dimension. If you are updating a dimension, click Save.
Important: Custom Dimensions are correlated to Demandbase attributes by index, NOT by variable name. Be sure to create Custom Dimensions with the same indexes as found in your Account Connector mapping for Google Analytics in Demandbase. If you make a mistake, rename the Custom Dimension or rearrange the Demandbase mapping.
Step 7: Set up custom reports
In GA, create a set of recommended custom reports to see and analyze your account-base data. See the following article for details: