Understanding Site Customization

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Site Customization allows you to personalize your website experience for target accounts. You can use an existing account list or create a targeted segment to define the audience for each experience. After configuring the customized experience, you can publish it to make it live on your website. See Create a Site Customization Experience.

  • Customize web pages with unique images, copy, CTA buttons, and links to deliver the right message to the right visitor.
  • Segment your account lists with unparalleled flexibility and get in front of them with unique experiences.
  • Identify both known and unknown visitors to engage the buying committee from your target accounts.

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